Case Study

Zero se Hero bana hai?

Zero Se Hero is a campaign that highlights the 0-minute connectivity of a residential project named Sky City. Sky City is the new residential project by Poonam Developers, one of the renowned developers of Vasai-Virar City. The project is located in the developed area of Virar city. Although the city is still developing, there are some areas that are well-developed.

The perspective of this campaign is to make people aware of the project that provides them with comfort and convenience. As the name implies, everything is in 0 minutes from school to the supermarket, which makes it Zero Se Hero. At Sky City all your necessities are just a 0 minute away from you.

Case Study

Client : Poonam Developers

Project : Sky City

From a premium luxury brand to a budget homes segment, Poonam Developers wanted to achieve high conversions during the launch of their new project Sky City.

Challenges :

• High Competition In the Sector

• Leveraging multiple digital platforms to widen the reach

• Generating large lead volumes to achieve booking target

• Creating brand awareness for better conversion

• Executing branding as well as performance campaigns simultaneously.

Execution :

• We strategically maximized Google Search Campaigns since we already had created interest in the market and increased the brand searches. This approach reduced our average cost per qualified lead of the campaign.

• Onsite activities were conducted to drive more site visits and get prospects acquainted with the product.

• Using Facebook Newsfeed & Lead Generation campaigns we achieved significantly higher lead volume.

• Video marketing and content marketing helped us create recall value In the Remarketing & Nurturing stages, SMS & Emailer activities helped us create urgency in the user’s mind to book the home.

• We also ran offer-based campaigns for festivals such as Navratri, and Diwali with a custom landing page, email marketing, and digital advertising with precise targeting.

GM Approach – Multiple TG | Multiple Creatives | Multiple Platforms

Result :

• 1000+ Leads received from digital campaigns

• 153+ Bookings in two months

• 2000+ Site visits

• Rs. 200 Overall cost-per-lead achieved